Last edited by Nagore
Sunday, April 19, 2020 | History

2 edition of Stategic Marketing Management found in the catalog.

Stategic Marketing Management

David A. Aaker

Stategic Marketing Management

  • 194 Want to read
  • 40 Currently reading

Published by John Wiley & Sons Inc .
Written in English

    Subjects:
  • Business & Management

  • The Physical Object
    FormatPaperback
    ID Numbers
    Open LibraryOL10304289M
    ISBN 100471202231
    ISBN 109780471202233


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Stategic Marketing Management by David A. Aaker Download PDF EPUB FB2

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This book presents a comprehensive framework for developing sound marketing strategies that guide business decisions involving product and service design, branding, pricing, sales promotion, communication, and.

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For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process/5(15).

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Strategic marketing management 1. STRATEGIC MARKETING MANAGEMENT MKTM ECTS-6 2. CHAPTER ONE Introduction to Strategic Marketing Learning Objective After completing this chapter, the student will be able to: Describe the Nature and scope of strategy Examines historical evolution of strategic management, Identify and explain the marked differences between strategic planning and marketing.

The Strategic-Management Model 14 Benefits of Strategic Management 16 Financial Benefits 17 & Nonfinancial Benefits 18 Why Some Firms Do No Strategic Planning 18 Pitfalls in Strategic Planning 19 Guidelines for Effective Strategic Management 19 Comparing Business and Military Strategy 21 THE COHESION CASE: MCDONALD’S CORPORATION— The result of strategic planning process is a strategic plan which is a blue print for the organization as it moves into the future.

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The book Strategic Marketing Management and Tactics in the Service Industry integrates concepts and developments from the service industry and analyses how the field of strategic marketing can benefit from these.

It has been edited and developed for students and teachers of management courses in the area of strategy as well as services marketing.

The book analyses the Strategic Management model as a prevailing paradigm in Management. This model seeks to interpret the development of business activity in order to. Strategic Marketing Management: Theory and Practice offers a systematic overview of the fundamentals of marketing theory, defines the key principles of marketing management, and presents a value-based framework for developing viable market theory presented stems from the view of marketing as a value-creation process that is central to any business : Alexander Chernev.